Pay Per Click Marketing Plans - Google, Bing, Facebook & LinkedIn
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.” Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or elsewhere on a content site.
ServicesSetup Charge
Monthly Charge* Minimum Term* Initializing Search Engines Account Setup Conversion Consult Conversion Focus # Project Managers Campaign Optimize Keywords Click Focus Search Network Display Network Banner/Image Ads Remarketing Analytics Setup Analytics Analysis Linking Adwords Website Funnel Site Speed Report Code Checker Query Analysis Conversion Track Click Fraud Monitor Call Tracking Call Track Setup Form Tracking Product Ads Setup Landing Page Rec Video Ad Campaign Dynamic Search Ad Google Ad Ext Website Usability Conversion Report Quality Score Opt GeoTargeting AdText Creation AdText A/B Testing Keyword Matching Keyword Bid Mgt Traffic Analysis Mobile Opt Mobile Call Track Broken Link Check Call Track Report |
Traffic$438 one time
$219 per month None G Yes No No 1 300 Yes Yes No No No Yes No No No No No No No No Yes $15.00 Yes No No No No No No No No Yes Yes Yes Yes Yes No No No Yes Yes |
Standard
$978 one time
$359 per month None G Yes Yes Yes 1 1000 Yes Yes Yes 1 Design, 2 Sizes Yes Yes Yes Yes No No No Yes Yes Yes Yes $15.00 Yes No No No No No No No No Yes Yes Yes Yes Yes Yes Yes No Yes Yes |
Power$1498 one time
$779 per month None G, B, FB Yes Yes Yes 1 2000 Yes Yes Yes 1 Design, 4 Sizes Yes Yes Yes Yes No No No Yes Yes Yes Yes $15.00 Yes Yes Yes - 1 No No No No No No Yes Yes Yes Yes Yes Yes Yes No Yes Yes |
Pro$2378 one time
$1379 per month None G, B, FB Yes Yes Yes 1 4000 Yes Yes Yes 1 Design, 6 Sizes Yes Yes Yes Yes No No No Yes Yes Yes Yes $15.00 Yes Yes Yes - 2 Yes Yes Yes No No No Yes Yes Yes Yes Yes Yes Yes No Yes Yes |
Dynamic$3378 one time
$1979 per month None G, B, FB, LI Yes Yes Yes 2 5000 Yes Yes Yes 2 Design, 4 Sizes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes $15.00 Yes Yes Yes - 2 Yes Yes Yes No No No Yes Yes Yes Yes Yes Yes Yes No Yes Yes |
*Ad budget on 3rd party websites (i.e. Google, Facebook, Bing, Linkedin) are in addition to the service fees.
*Client can cancel at any time with written notice, which will be effective at the end of the then current month.
*Plans and features are subject to change or substitution with a service of equal value without notice.
*Client can cancel at any time with written notice, which will be effective at the end of the then current month.
*Plans and features are subject to change or substitution with a service of equal value without notice.
Descriptions & Definitions of the Features Above
General
- Customer Support (via dashboard, email, or phone): We are your internet marketing team. Please contact us at any time.
- Customer Dashboard: Log into your dashboard at any time to view the status of your internet marketing.
- Weekly Status Reports: Weekly Reporting helps you to compare the performance of the campaigns on weekly basis..
- Monthly Performance Reports: Monthly Reporting helps you to compare the performance of the campaigns on Monthly basis.
- Search Engines - Search engines supported include Google, Bing, Facebook, and LinkedIn
- Account Setup - We will create a new PPC account. The account will be setup after understaning your requirements. If you wish to work on existing account then we will analyze your existing campaign and gather information about well performing keywords, ad copies and thematic setup of your account. We will then work to improve performance of the campaigns.
- Conversion Tracking Consultation - Conversion code are scripts provided by search engines to track conversions. It is one of the critical step to measure performance. We extract the conversion code from PPC account and guide your webmaster/programmer to implement the tracking codes on your website.
- Conversion Focused - The campaigns would be structured in a very effective manner so as to drive conversions. The strategies and optimization plan would be conversion based.
- # Project Managers - Number of project managers actively involved in your project.
- Keywords (Keyword Research & Bid Management) - We will do keyword research and bid management for your campaigns. Additionally we can prioritize the keyword research which you feel are important for your industry. The total no. of keywords research included is not monthly based.
- Click Focus - The campaigns could be structured so as to drive clicks.
- Search Network - A group of search-related websites where your ads can appear
- Display Network - The Display Network is a collection of websites -- including specific Google websites like Google Finance, Gmail, Blogger, and YouTube -- that show AdWords
- Banner/Image Ads - We will experiment with creating image ads against our text ads in content network. Image ads are applicable only for content network.
- Remarketing - Remarketing is a technique where we target visitors who have already visited your website (either from SEO/PPC or any other medium). We help you in setting up of remarketing campaign and guide your programmer/webmaster in setting up the codes.
- Analytics Setup - Setup of Google Analytics
- Analytics Analysis - Analysis of Google Analytics
- Linking Adwords - Setup of linking adwords.
- Website Funnel (Website Funnel Tracking Consultation) - A funnel represents the path that you expect visitors to take on their way to converting to the goal. Our Google Analytics team will set up funnel tracking for you to find shopping cart abandonment rate and explore ideas on how to decrease it.
- Site Speed Report - We check the performance of the website deliverability and load time.
- Code Checker (Google Analytics code checker report) - We have our proprietory tool which performs quick check whether the GA (Google Analytics) code is present on all the pages of your website.
- Query Analysis - Analysis of search queries.
- Conversion Track - Tracks what happens after a customer clicks on an ad, such as whether the customer purchased your product, signed up for your newsletter, or filled out a form to receive more information.
- Click Fraud Monitor - Tool which monitors for click fraud.
- Call Tracking - Call tracking is a technology which enables the pay per call business model, allowing the tracking of phone calls to be associated with performance based advertising, and supplying additional analytic information about the phone calls.
- Call Track Setup - Setup of call tracking.
- Form Tracking - Tracking the results of form completions.
- Product Ads Setup - Setup of product ads.
- Landing Page Recommendations - A landing page is where a person lands when clicked on pay per click ads. You need high-quality landing pages to optimize conversion rates, and highly relevant pages will also lower your conversion costs. Our project manager will analyze your website landing pages and make suggestion to improve performance. Suggestions/advice on existing landing pages. Creation of landing pages will cost extra.
- Video Ad Campaign - We can experiment with video ads in content network to explore opportunity to increase number of clicks and conversions. If you already have a video on youTube then we can run that video for Adwords content network. It is highly recommended to have a good video (from marketing perspective) for maximum impact.
- Dynamic Search Ad - Dynamic Search Ads are an alternative way to target your ads to the Search Network. While standard text ads use keywords to determine when they show up on Google Search, Dynamic Search Ads differ in that they don't use keywords. Instead, Dynamic Search Ads automatically show your ad based on the content of your website
- Google Ad Extensions Consultation - Ad extensions expand a standard text ad with one or more lines that provide additional information such as an address, phone number, additional services links etc. Our project manager can explore the possibility of these extensions by looking at your campaign requirements.
- Website Usability - Web usability is the ease of use of a website. Some broad goals ofusability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas.
- Conversion Report - Report of conversions associated with your ads.
- Quality Score Opt (Quality Score Report) - Quality score is one of the most important factor in ranking paid ads. We will send you quality score report every month to know the account quality score progress.
- GeoTargeting - Geo-targeting or geotargeting refers to the practice of delivering different content to a website user based on his or her geographic location. Geo-targeting can be used to target local customers through paid (PPC) or organic search
- AdText Creation - Creation of ad copy.
- AdText A/B Copy Testing - A/B ad copy testing involves the process of creating different ads. This is where we experiment by testing various features, benefits and call to action words. Then we run multiple ads head-to-head to see which one performs best.
- Keyword Matching - Keyword matching helps control which searches can trigger your ad.
- Keyword Bid Management - Successful AdWords bid management involves lowering your minimum bid through effective keyword grouping and optimization to get the maximum results at the lowest cost.
- Traffic Analysis - The process of analyzing web traffic using tools available to maximize results.
- Mobile Opt (Mobile / Tablet Ad Optimization) - We will analyse the performance of each device performance. If required we will create seperate campaigns targeting Mobile and Tablet devices. It will help to optimize and measure the performance of moblie and tablets seperately.
- Mobile Website Call Tracking - If you already have a mobile website then we can help you track the clicks on your phone number or ?call? button back to the AdWords campaign, ad group, ad or keyword that brought a customer in. We will guide your programmer/webmaster for installing a snippet of code on your mobile website.
- Broken Link Check - A report of broken links on your website.
- Call Tracking Report - A report of call tracking results.